Wednesday, May 30, 2012

lexicon of sustainability

“If you learn one word, you can actually shift people’s consciousness. You can actually change an entire industry.”
        - Douglas Gayeton

It's a daunting challenge to have to come up with a blog post of some sort after months of inactivity. But we have to take inspiration where we get it, right? So instead of talking about my own research, electoral politics, or Syria (all of which would be fantastic topics for my enterprising fellow bloggers to address, hint hint) I'm going to talk about two things I've had on the brain since the end of the spring semester: food and storytelling. Both are absolutely crucial to our physical and emotional survival as human beings. The industries that produce both are undergoing exciting but also unsettling challenges. And recent attempts to transform both have, I think, some interesting lessons for academics.


Last summer, my friend and talented filmmaker Kim Fox Johnson introduced me to a wonderful book about the culinary culture of Tuscany, titled Slow: Life in a Tuscan Town. The author/photographer of the book, Douglas Gayeton, brilliantly weaves text and image together in order to tell stories and present information in a really refreshing and compelling way.



A few months later, Kim actually met Douglas Gayeton and made an inspiring short film about his artistic process and his quest to help people understand (1) what “sustainability” really means and (2) what they can do to eat and live in a more sustainable manner. For Gayeton, it all begins with words – his example, as you’ll see if you click on the link below, is the term “cage-free.” As a lifelong writer and reader, I love the idea that language possesses the power to interact with and change our reality, and that we don’t have to surrender that power to corporate greed and political expediency. So my challenge to my fellow bloggers and members of the seminar group on Political Culture is to continue to rethink the key terms in our own work and and to strive to find new ways to narrate our research into "the political" and its historical, cultural, and sociological contexts. Because sometimes the telling is as important as the content itself. Who could have predicted that a novel way of describing an egg would be a catalyst for a much larger political and cultural conversation? (Well, okay, culinary historians probably could have predicted that. All the more reason to investigate all of the places where the political appears and shifts, in the past and in the present.)

 Watch Lexicon of Sustainability here.